{"id":22000,"date":"2024-10-21T10:53:16","date_gmt":"2024-10-21T17:53:16","guid":{"rendered":"https:\/\/crgleader.com\/?p=22000"},"modified":"2024-10-21T10:53:16","modified_gmt":"2024-10-21T17:53:16","slug":"if-you-cant-sell-you-cant-succeed-2","status":"publish","type":"post","link":"https:\/\/crgleader.com\/if-you-cant-sell-you-cant-succeed-2\/","title":{"rendered":"If You Can\u2019t Sell, You Can\u2019t Succeed"},"content":{"rendered":"<p class=\"bard-text-block style-scope\"><b class=\"bard-text-block style-scope\">Selling<\/b>: to transfer property, services, ideas, or loyalty to another<\/p>\n<p class=\"bard-text-block style-scope\">Mention selling or sales to the majority of individuals, and death seems a more attractive option. The ability to sell\u2014if not the most important skill a person needs to succeed\u2014is certainly in the top three.<\/p>\n<p class=\"bard-text-block style-scope\">Now, before half the readers get defensive, let me explain.<\/p>\n<p class=\"bard-text-block style-scope\">Sales is the activity that breathes life into any economy, business, or venture. Take away sales, and you have nothing. Yet, the fear and loathing around selling result in more personal and business failures than any other single factor.<\/p>\n<p class=\"bard-text-block style-scope\">After one event where I presented, one of the participants wrote me a scathing email about the fact that I promoted (sold) products during the program. She said it was unethical to sell, promote, or market anything at an event.<\/p>\n<p class=\"bard-text-block style-scope\">Wow! Obviously, selling had hit an emotional chord with her. But get this\u2014the program I was conducting was on How to Succeed in Marketing and Selling Yourself and Your Business. Oops! Maybe she thought she was attending another program.<\/p>\n<p class=\"bard-text-block style-scope\">It does not matter what position, role, or level of responsibility you have; you are involved in selling\u2014whether or not you think you are. Every day you are selling, and people are selling to you.<\/p>\n<ul class=\"bard-text-block style-scope\">\n<li class=\"\">The doctor sells you on his\/her recommended treatment.<\/li>\n<li class=\"\">You sell yourself in a job interview.<\/li>\n<li class=\"\">You sell your boss when you ask for a promotion or raise.<\/li>\n<li class=\"\">You are selling when you ask someone on a date or to marry you.<\/li>\n<li class=\"\">Your kids are always selling you on the latest, greatest toy.<\/li>\n<li class=\"\">The politician sells you their platform to get your vote.<\/li>\n<li class=\"\">Your significant other sells to you when he or she wants to go on holiday.<\/li>\n<\/ul>\n<p class=\"bard-text-block style-scope\">And on it goes.<\/p>\n<p class=\"bard-text-block style-scope\">Whether you like it or not, life is all about selling.<\/p>\n<p class=\"bard-text-block style-scope\">In reality, the word &#8220;sales&#8221; can be replaced with the word &#8220;influence&#8221;. When Brendon Bouchard did his research for his Habits book on one of the top six habits of high performers, one of the six was the ability to &#8220;Influence&#8221;.<\/p>\n<p class=\"bard-text-block style-scope\">And he\u2019s right. There\u2019s no replacement or alternative to the skill of selling (influencing), unless, of course, it\u2019s not important to you to achieve your goals, dreams, or aspirations.<\/p>\n<p class=\"bard-text-block style-scope\">There\u2019s simply not enough space in this short blog to impart sales skills training. I will, however, outline where you need to start.<\/p>\n<p class=\"bard-text-block style-scope\">First, if you have an aversion to sales, selling, influencing, and the sales professionals, you need to find a way to liberate that belief system.<\/p>\n<p class=\"bard-text-block style-scope\">Unfortunately, many individuals associate \u201csales\u201d with some sleazy, high-pressure salesman they have encountered. After my own successful sales career and as a sales trainer to the auto industry for over a decade, I understand that some sales professions have poor reputations.<\/p>\n<p class=\"bard-text-block style-scope\">Regrettably, some sales trainers still teach 101 ways to close the sale and how to deal with objections. They are way out of touch with what sales is really all about! They are repeating crusty, outdated junk from the 20th century.<\/p>\n<p class=\"bard-text-block style-scope\">Please don\u2019t buy into that mindset. Today\u2019s sales professionals are a whole new breed. Our research shows that the top sales reps are excellent listeners\u2014not smooth talkers.<\/p>\n<p class=\"bard-text-block style-scope\">Selling does not determine your character, values, or ethics. It is simply a skill set blended with confidence and emotions. It is critical to understand that as you go forward. Sales skills and the character and ethics of the individual who deploys them are two separate entities.<\/p>\n<p class=\"bard-text-block style-scope\">True sales success is always about building a relationship between or among parties where the interaction results in mutual benefits.<\/p>\n<p class=\"bard-text-block style-scope\">If, by chance, you are one of the many who loathe everything about selling, your journey will include overcoming that negative mindset. Until you upgrade your attitude, your success as an individual will be limited. If you are an entrepreneur, that state of mind will be disastrous for you!<\/p>\n<p class=\"bard-text-block style-scope\">As a past Number One Sales Performer and Sales Trainer we are excited to mention an amazing resource our eCourse,\u00a0<a class=\"bard-text-block style-scope\" href=\"https:\/\/crgleader.com\/why-dont-you-sell-the-way-that-i-buy\/\">Why Don\u2019t You Sell The Way That I Buy?\u2122<\/a>, which comes with the online assessment the\u00a0<i><a class=\"bard-text-block style-scope\" href=\"https:\/\/crgleader.com\/sales-style-indicator\/\">Sales Style Indicator<\/a><\/i>\u00a0and an 80-page workbook.<\/p>\n<p class=\"bard-text-block style-scope\">In the end, the skill of selling is critical to your success. Don\u2019t let anyone say it isn\u2019t\u2014especially you!<\/p>\n<p class=\"bard-text-block style-scope\"><b class=\"bard-text-block style-scope\">Action Steps<\/b><\/p>\n<p class=\"bard-text-block style-scope\"><b class=\"bard-text-block style-scope\">If You Can\u2019t Sell (Influence Others), You Can\u2019t Succeed<\/b><\/p>\n<ol class=\"bard-text-block style-scope\">\n<li>You must acknowledge the fact that selling is one of the most important skills you can acquire and deploy to be successful in any and all parts of your life.<\/li>\n<li>What is your attitude toward sales, sales promotion, and sales professionals?<\/li>\n<li>Do you love selling? If not, why not? Document all your concerns in writing.<\/li>\n<li>What negative issues (if any) do you need to overcome to make sales a priority and acceptable to you?<\/li>\n<li>Forget what others think or say about sales. If they have a negative opinion about sales, they probably are not successful, especially in business.<\/li>\n<li>Avoid any sales training or advice that suggests you must be dishonest to succeed. The art of selling does not mean selling your soul and conducting yourself in an unethical manner. In fact, it is just the opposite.<\/li>\n<li>To be successful in any sales endeavor, you must love what you do and be passionate about what you are promoting.<\/li>\n<li>To build your sales skills and confidence and\/or your sales team, consider our eCourse,\u00a0<a class=\"bard-text-block style-scope\" href=\"https:\/\/crgleader.com\/why-dont-you-sell-the-way-that-i-buy\/\">Why Don\u2019t You Sell The Way That I Buy?\u2122<\/a>\u00a0At minimum, complete the\u00a0<a class=\"bard-text-block style-scope\" href=\"https:\/\/crgleader.com\/sales-style-indicator\/\"><i class=\"bard-text-block style-scope\">Sales Style Indicator<\/i>\u00a0<\/a>to understand your selling style.<\/li>\n<li>To grow, link yourself with successful individuals who have high selling skills and who share your values and ethics.<\/li>\n<li>Make a commitment to enhance and improve your selling\/influencing skills, no matter your current level of skill or responsibility.<\/li>\n<li>In addition, to our online course we are available to support you and your organization in the sales, sales management or processes, virtually or in-person as a trainer, coach, mentor or consultant. Please reach out with your questions and we can proceed from there.<\/li>\n<\/ol>\n<p class=\"bard-text-block style-scope\">Until next time, keep Living On Purpose!<\/p>\n<span class=\"inf_infusionsoft_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Selling: to transfer property, services, ideas, or loyalty to another Mention selling or sales to the majority of individuals, and death seems a more attractive option. The ability to sell\u2014if not the most important skill a person needs to succeed\u2014is certainly in the top three. Now, before half the readers get defensive, let me explain. 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