The Entrepreneurial Advantage:
Discover Your Entrepreneurial Style, Unlock Your Potential, and Build a More Successful Business.
Stop relying on guesswork.
Start leveraging proven entrepreneurial research.
Why Choose The Entrepreneurial Advantage?
The Greatest Investment You Can Make in Your Business Is the Investment You Make in Yourself.
- Every entrepreneur wants to build a stronger business.
- Most invest in marketing, sales, technology, systems, and operations.
- Few invest in developing the person who influences every one of those decisions.
The reality is simple:
Your business will rarely outperform the entrepreneur leading it.
The Entrepreneurial Advantage eCourse was created to help you better understand yourself first—because when you become a more effective entrepreneur, you create the foundation for a more successful business.
Built on decades of research and practical application, this course combines CRG’s proprietary Entrepreneurial Style & Success Indicator (ESSI) with the 28 research-based entrepreneurial success factors to provide practical insights you can apply immediately.
Imagine what could change when you…
- Understand your unique entrepreneurial style and learn how it influences every decision you make.
- Turn your natural strengths into a competitive advantage while reducing the impact of your blind spots.
- Make more confident, informed decisions by understanding how your motivations, behaviours, and leadership style affect business outcomes.
- Improve your ability to recognize opportunities, evaluate risk, adapt to change, and solve problems more effectively.
- Strengthen your communication and relationships with employees, customers, business partners, and stakeholders.
- Discover the 28 characteristics commonly found in successful entrepreneurs and identify which ones you can intentionally develop.
- Build greater resilience, confidence, and adaptability in today’s rapidly changing business environment.
- Create a personalized entrepreneurial development plan based on your ESSI results and practical research—not guesswork.
- Learn how successful entrepreneurs continue growing through self-awareness, peer relationships, coaching, and lifelong learning.
- Gain the confidence to lead your business with greater clarity, purpose, and long-term effectiveness.
This Is More Than Another Business Course:
The Entrepreneurial Advantage doesn’t simply teach you how to build a business.
It helps you become the entrepreneur your business needs you to be.
Because when you grow the entrepreneur, you grow the business.
NOW ONLY $397
The Entrepreneurial Advantage eCourse
Discover Your Entrepreneurial Style, Unlock Your Potential, and Build a More Successful Business.
In This Program You'll Receive:
- Entrepreneurial Success Research from Around the Globe
- The Entrepreneurial Style & Success Indicator (ESSI) assessment – measuring your style and your alignment with 28 success factors.
- Comprehensive Personalized 30-Page ESSI Report
- 8+ Hours of Professional Video Instruction with Dr. Ken Keis-author, global speaker and CEO of CRG International
- 30 Practical Learning Modules
- CRG Models 21-page downloadable handouts
- CRG Business Development Game Plan 20-Page downloadable Business Planning and Analysis handout.
- 700+ slides packaged into downloadable PDFs – your full handout set and study reference.
- Quizzes at the end of most sections (70% pass required for certificate) ensuring true learning and mastery.
- Lifetime Access
- Certificate of Completion
Exclusive Learning at Your Own Pace
This eCourse is designed to show you exactly how to improve your life through mastering your self-awareness. Enroll now to get complete access to video lessons along with an exclusive content only available in this course. Learn at your own pace on mobile or desktop. Do it in 8 days or 8 weeks. The choice is completely yours!
Valued at $397
Start building your Entrepreneurial Advantage today.
Is This Course Right for You?
Entrepreneurial Advantage eCourse is designed for:
- Aspiring entrepreneurs who are considering starting their first business and want to understand if entrepreneurship is the right fit.
- Business owners and entrepreneurs who want to improve their leadership, decision-making, business effectiveness, and long-term success.
- Professionals and executives who are looking to develop a more entrepreneurial mindset and create greater value within their organizations.
- Consultants, coaches, and advisors who want a deeper understanding of entrepreneurial behaviour to better support their clients.
- Family business owners, successors, and next-generation leaders who want to better understand the personal characteristics that contribute to entrepreneurial success.
What Outcomes Can You Expect?
By the end of this course, you will be able to:
- Understand your unique entrepreneurial style and learn how to leverage your natural strengths while managing potential blind spots.
- Recognize the 28 research-based success characteristics commonly found in successful entrepreneurs and identify which ones you can intentionally develop.
- Make better business decisions by understanding how your thinking, motivation, communication, and leadership style influence your results.
- Increase your confidence and effectiveness through greater self-awareness, practical strategies, and a personalized entrepreneurial development plan.
- Build a stronger foundation for long-term business success by applying proven research, surrounding yourself with the right people, and committing to continuous growth.
Learn How to Increase Your Business Success with The Entrepreneurial Advantage eCourse
Once You Understand Your Entrepreneurial Style and the 28 Success Factors Your Performance & Results Will Change!
This course instantly increases your Emotional Intelligence and Business Effectiveness.
As an entrepreneur himself, Dr. Keis will teach you how to understand your entrepreneurial strengths and challenges—how you rate against the 28 Success Factors—as well as the importance of clarifying your purpose, gifts, talents and abilities. Your business is to serve you – not the other way around. Are you ready to radically enhance your success and results?
★★★★★
Students Give This
Entrepreneurial Style eCourse a
4.9 out of 5 star rating.
Just some of the over 1,000,000 clients who have used the Entrepreneurial Style and Success Indicator and the contents of this The Entrepreneurial Advantage course to transform individually, business owners, founders and teams.
About Your Course Leader Dr. Ken Keis
About Your Course Facilitator
Ken Keis, Ph.D., is recognized globally as one of the foremost authorities on entrepreneurship, leadership, personality, purpose, wellness, and behavioral assessments. As President and CEO of Consulting Resource Group International (CRG), he has spent more than three decades equipping entrepreneurs, business owners, leaders, and organizations to realize their full potential.
In addition to his global consulting work, Dr. Keis is an accomplished entrepreneur who has personally started, acquired, grown, and led multiple businesses throughout his career. His practical business experience, combined with decades of research, gives him a unique perspective on what truly contributes to entrepreneurial success. He understands both the opportunities and the challenges of building successful businesses because he has lived them.
CRG has become a world leader in developing learner-centric assessments and courses that have transformed millions of lives in more than 30 countries and 14 languages. The organization’s entrepreneurial research led to the development of the proprietary Entrepreneurial Style & Success Indicator (ESSI)—a powerful assessment designed to help individuals better understand their entrepreneurial style and the research-based characteristics associated with long-term business success.
Dr. Keis is the author of the internationally acclaimed books Why Aren’t You More Like Me?, Deliberate Leadership, and The Quest for Purpose, and the creator or co-creator of more than 14 proprietary CRG assessments, including the number one-rated Personal Style Indicator (PSI), the Leadership Skills Inventory-Self (LSI), and the Entrepreneurial Style & Success Indicator (ESSI)—assessment tools used by entrepreneurs, business owners, organizations, universities, and professional development practitioners around the world.
With more than 3,000 presentations, 10,000 hours of coaching and consulting, and over 4 million words of published content, Dr. Keis has earned a reputation for translating complex research into practical strategies that create measurable results. His work has been featured by HR.com, Brainz Magazine, and global leadership conferences. He has also been recognized as 4-H Canada Distinguished Alumni of the Year and named among the World’s Most Inspiring Inspirational Speakers to Watch.
The Entrepreneurial Advantage eCourse represents the culmination of decades of entrepreneurial research, practical business experience, and real-world application. Through this program, Dr. Keis equips entrepreneurs to better understand themselves, leverage their natural strengths, develop critical success characteristics, and build businesses with greater confidence, clarity, and long-term effectiveness.
— Dr. Ken Keis
Class Workbook
A downloadable workbook complements each class with lesson recaps and exercises.
Certification
You’ll receive your Certificate of Completion.
Office Hours
Dr. Ken will be available to answer questions and provide feedback.
Remember, you can contact us at any time!
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Lesson Plan Sequence
Course Curriculum
The Entrepreneurial Advantage eCourse is divided into 30 modules designed to progressively deepen your understanding of entrepreneurial success, self-awareness, leadership, and business performance.
Introduction to The Entrepreneurial Advantage
Why and Purpose of Entrepreneurship
The Entrepreneurial Landscape & Research
The Present and Future of Entrepreneurship (Including AI)
The Profile of a Successful Entrepreneur Trends and Global Opportunities
Are You Ready and Willing to Change?
Credibility – Don’t Leave Home Without It
Understanding Your Entrepreneurial Style (ESSI)
Understanding ESSI Dimensions and Patterns
The ESSI Model
Applying Style: Translating, Suspending and Style-Shifting
Deep Review of Your ESSI In-Depth Interpretations Results
Introduction to The 28 Entrepreneurial Success Factors
Factors 1 & 2
- Work Drive Endures
- Craving for Income
Factors 3 & 4
- Security With Drive
- Stakes as Fuel
Factors 5 & 6
- Early Self-Starters
- The Autonomy Imperative
Factors 7 & 8
- The Deal-Making Mindset
- The Control Orientation
Factors 9 & 10
- The Birth Order Advantage
- The Scarcity Advantage
Factors 11 & 12
- The Family Business Advantage
- The Value of Education
Factors 13 & 14
- Don’t Need Others’ Approval
- The Stress Factor
Factors 15 & 16
- Singular Interests
- The Confidence Advantage
Factors 17 & 18
- Erratic Work Hours & Energy
- Self-Interest & Ego Driven
Factors 19 & 20
- Calculated Risk Takers
- Consumed by Venture
Factors 21 & 22
- Dislike Managing Others
- Competence Mindset
Factors 23 & 24
- Less Patience to Teach Others
- Responds to Pressure
Factors 25 & 26
- Taking Over vs. Letting Go
- Self-Awareness & Adaptability
Factors 27 & 28
- The Partnership Challenge
- The Final Entrepreneurial Success Factor