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Why Don’t You Sell The Way That I Buy?™ eCourse

Discover the Foundation of Personal and Professional Success with CRG’s Expertly Designed eCourse

The Why Don’t You Sell The Way That I Buy? ™ eCourse is Designed

to Show You EXACTLY How to Improve Your Sales Through

Mastering YOUR Selling Style (self-awareness)

and Understanding Your Client Buying Style!

  • Are You Ready to learn how to improve your sales and your interactions with others?
  • RADICALLY improve your Self-Confidence and increase your sales results!
  • Learn how to Uncover the “Buying Styles” of your clients and prospects EASILY so you can communicate effectively!
  • Be part of our successful students who have increased their sales up to 41% by applying what they learned in this eCourse!


Why Don’t You Sell The Way That I Buy?™

Discover the Foundation of Sales and Professional Success with

CRG’s Expertly Designed eCourse.


19 Life Changing Lessons

Once you become self-aware of your Selling Style , your whole world starts to change!
Sales Style Indicator (SSI) Assessment Included (Value $45)
Once completed you get your own personalized 20-page
Sales Style Indicator Assessment Report
6 Hours of Easy to Digest Training Videos
19 Simple Modules
80 Pages Why Don’t You Sell The Way That I Buy?™ Workbook
And Your Personalized Certificate of Completion



Exclusive Learning at

Your Own Pace

This eCourse is designed to show you exactly
how to improve your life through mastering your
Enroll now to get complete access
to video lessons along with an exclusive content
only available in this course. Learn at your own pace
on mobile or desktop. Do it in 8 hours, or 8 weeks.
The choice is completely yours!

Learn How to Improve Your Sales with the
Why Don’t You Sell The Way That I Buy?™ eCourse


Once You Understand Your Selling Style Your Performance Will Change!

This course instantly increases your Emotional Intelligence and Interpersonal Effectiveness with others.
Understand the Secrets of “How to build instant rapport, credibility and positive relationships with your clients and potential clients!
As a top sales performer himself, Dr. Keis will teach you how to master yourself and improve every aspect of the sales and customer service experience. Are you ready to radically enhance your self-confidence and sales results?

Students Give This

Personal Style eCourse a

4.9 out of 5

star rating.


“”I would like to compliment you on the programs you presented to our Brokers and Commercial Division Sales staff. This course is a usable tool by anyone who wants to improve and expand their inter-personal skills and communication effectiveness. With regard to the “Leading The Survivors of Change” session with our owners and managers, I feel your explanation of “ready, willing, able,” and the analysis of values were eye-openers for us. This particular session clearly addressed the need to change our paradigms if we are to survive the changes and go forward into the 21st century successfully.””

Gary Parks,

Regional Director
Realty World, Western Canada Region


I used. Consulting Resource Group’s tools in a staff meeting with all my staff. This has brought us outstanding results. As a result we have become more focused and efficient, resulting in higher productivity, not only in sales, but the willingness for everyone to work together as a team.

R.A. Skinner Jr.

Broker/General Manager Realty World, Hall Agencies


“We’ve been using CRG’s resources and also Sales Style Indicator and SSI In-Depth Interpretations. for two years. They play a key role in our first-tier Sales Skills program. I recommend them, given our experiences.

Tracey Ross-Watmore,

Manager Nestle Brands


“The course has been one of the most important training sessions I’ve ever taken. But it’s more than just that; this way of selling will enhance any sales career and make you a better communicator with clients, friends or family members as well!”

Don Goertz,

Mentor – Coach

Watch these course testimonials!

Just some of the over 1,000,000 clients who have used the 
CRG Assessments and the contents of this
Why Don’t You Sell The Way That I Buy?™ course to transform

individually, as a team and as an organization


About Your Course Leader Dr. Ken Keis


Ken Keis, Ph.D. is an expert in leadership, wellness, purpose, sales and behavioral assessments. In fact, Dr. Keis has conducted the content of this eCourse in a live or online format nearly 500 times over the past 30 years. He brings his highly engaging style with illustrations for you to experience in this course.

His passion is to equip individuals (through this course) with the emotional intelligence and self-awareness to improve their relationships and increase their success in all areas of their life.

Dr. Keis is also the host of the podcast series, Secrets of Success, Keis’ material is proven to increase productivity and reduce conflict.

His message applies to both business and personal use. As a bestselling author, he has written or co-written four books, 12 assessments and over 500 articles.

Hundreds of thousands have experienced Dr. Keis in live presentations, and over a thousand professional developers and leaders have been through CRG’s PMAC – Professional Mastery & Assessments Certification Virtual training program.

Dr. Keis’ seminars are beneficial for corporations, small businesses, schools, churches, and government agencies. These time-tested strategies work to improve results, lower stress, minimize employee turnover and dramatically improve communications.

Ken is the owner of CRG Consulting Resource Group, International, Inc. a leading provider of the cutting-edge CRG Holistic Assessment System which now offers a dozen different assessments.

Class Workbook

A downloadable workbook complements each class with lesson recaps and exercises.


You’ll receive your Certificate of Completion.


Office Hours

Dr. Ken will be available to answer questions and provide feedback.

Lesson Plan Sequence



Introduction & Overview


Readiness & Willingness To Change




Self-Awareness & Mindset


Developing The Whole Person & Definition of Sales Style


Understanding Your Selling Style


In-Depth Understanding of Each Dimension Report

Behavioral Action 


Cognitive Analysis


Interpersonal Harmony


Affective Expressive
Your In-Depth Interpretation Report


Understanding Customer Buying Style – SSI Model


Reading Customers Buying Styles Using Translating






Case Studies


Applying Style-Shifting to the Sales Process


Addressing Client Concerns/Objectives


Empathy vs Sympathy


Setting Goals & Wrap-Up