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Values Preference Indicator

When we are not living in alignment with our values, our personal energy is disrupted, our internal drive is hindered and our fulfillment is diminished.

Download/view Sample VPI Report

Values Preference Indicator (VPI)

The Values assessment is a simple yet powerful process to help measure personal values preferences. It is intended to be a self-awareness and educational tool, while helping users gain a deeper understanding of the values that are most important to them. The exercises in this Indicator have been designed so that participants can systematically examine fundamental values for the purpose of self-learning and group discussion.

The VPI is one way of looking at your values and only part of a holistic personal or professional development plan. We acknowledge that the values listed in this assessment is a good place to start and that other values not represented in this instrument can and will be important to you.

This assessment can assist you to do the following:

  • Determine your personal and professional values preferences
  • Provide a process to help you prioritize your values
  • Confirm that what you THINK are your most important values really reflect what you actually value
  • Understand how all your interpersonal relationships are affected by your top values
  • Design a work/career life that best reflects your values and needs
  • Outline a development plan to better align your life with the needs of your values
  • Create a roadmap to help you make values-based decisions
  • Make more intentional life choices
  • Establish where you can increase your fulfillment and purpose in life
  • Reduce conflict and increase harmony as others become aware of the needs and wants of your top values
  • Accept others more easily as you recognize the different needs of others’ values
  • Increase your overall confidence and clarity in all areas of your life

Special Note:

  • Certification is not required to access or use the CRG assessments but available – Find Out More
  • Volume Pricing Available – Find Out More
  • Special Pricing for Education Available – Find Out More or call 604-852-0566

Use to:

  • Prioritize Your Values
  • Intentionally Design a Positive Work/Career Life
  • Build a Life That is Congruent With Your Values
  • Increase Individual and Team Performance
  • Reduce Stress
  • Improve Decision Making
  • Make The Right Decision Every-Time!

Who can benefit:

  • Everyone—No Exceptions!

Available in the following languages:



Note: If you don’t see the language you need please connect with CRG as we are always looking for new language partners.

Take Your Knowledge of CRG’s Values Preference Indicator  to The Next Level.

Full eCourse Available.

Support resources

VPI PowerPoint

Appeal to the visual learners in your group with a professional PowerPoint presentation. CRG created the slides to accompany presentations with the online report for use in your coaching and live and virtual seminars.

You can customize the presentation for your group by using as many or as few of the slides as you like—and even adding some of your own. The PowerPoint comes as a fully downloadable product in both a 9×16 and a 3×4 format.

Use the PowerPoint as the finishing touch to creating visually stimulating and professional training.



CRG Models Master Handouts

It takes time and money to create handouts for a presentation. Why not use the models CRG has already created? This is a downloadable file of PDFs of all the handouts needed to present the any of CRG’s assessments.

Once you have purchased these, you can print the full-color handouts anytime you need them, as many copies as you like.

Includes the following.

  • Readiness and Willingness to Change
  • Credibility
  • What is Personal Style?
  • Personal Style Model
  • Business Development Model
  • And Much More!

Set yourself up for success.

Use CRG’s professional handouts at your next presentation!

VPI Trainer’s Guidelines

Give your clients the gift of clarity.

Teach them how values and personal style work together.

Discuss why values are important and how they link to needs and fears.

This guide will provide you with:

  • An Outline for 2 to 6 hour Presentations;
  • A Script Detailing the Main Concepts of the VPI; and
  • Group Exercises.

These guidelines are the essential tool for presenting and using the values assessment.

Why Aren’t You More Like Me? -Book

Without this book, you have only scraped the surface of understanding personal style. Would you like to know more about style and how you can use it to improve your life, relations and interactions with others? The Third Edition of this book is authored by Ken Keis. Learn more about interacting with others and how style affects every area of your life. Retail $30.00.

Here’s What You Will Get and Learn:

Take your personal style knowledge and understanding to the next level with the book.

  • You will receive your own personalized report on your specific style pattern(s) and how to personally increase your effectiveness with self and others—View a Sample Report
  • Learn about the one factor that without it you will forever be hindered in your ability to build lasting relationships.
  • That developing your weaknesses is a myth and highly over rated. You will learn to play and design a life that plays to your strengths and natural predisposition.
  • Learn how to lead and inspire others who are different than you.
  • Learn how to match your personal style to the nature of the work and roles so that you will have a fulfilling work life.
  • Learn to avoid this one condition that without it you will not be able to sustain your engagement or personal energy.
  • Learn what our parents told us was wrong with us is actually right with us.
  • Learn about a holistic development model and strategies to advance and improve all the areas of your life.
  • Learn that what we were all taught about introversion and extroversion is flawed and embrace a more powerful explanation of why we prefer what we prefer.
  • Be able to intentionally make decisions in all areas of your life with confidence—every time.

Take your personal style knowledge and understanding to the next level with the book.

The Quest For Purpose

A Self-Discovery Process To Find It And Live It!

Gallup research confirmed that nearly 90% of employees are indifferent or actively disengaged at work. Less than 10% of the population believes that they are living a fulfilling life On Purpose! These are disturbing statistics. That means there is a 9 out of 10 chance that you are one of these unfulfilled individuals—would you like to change that? The Quest For Purpose is a roadmap for assisting individuals to live a life full of meaning, significance, and purpose.

Some of what you will gain and learn:

  • Why meaning comes before purpose
  • The mindset required to succeed
  • On Purpose character traits
  • What you really value
  • How to make the right decisions in your life—every time
  • What excites and interests you
  • Your Master Life Purpose
  • Your core passions
  • A clear vision in all areas of your life
  • An action plan
  • How to live your life On Purpose


I first took the Values Preference Indicator as part of a work- place session. Since then, I revisit the VPI every 6 to 12 months to see if my core values have shifted and, if they have, why. It is an opportunity to reflect on what each of my core values brings to my everyday life. 

Subsequently, the values I associate more closely with my needs will move up and down the list more frequently—values such as friendship, intimacy, and cooperation. The values I always identify as my main core values—independence, creativity, and challenge—have always been my top three.

The largest benefit is to craft my life, both at home and at work, to reflect my values. Also, by frequently returning to the VPI, I understand how I am developing as a person. The VPI allows me to frequently check-in with myself and my personal goals.